Regular surveys show the Independent Country Music Bulletin has a readership conservatively estimated at between 6,000 and 8,000.

The Bulletin is a national target based trade publication focusing on the Australian country music industry. Target groups include artists and musicians, recording studios, equipment hire, musical instrument shops, venues, booking agents, publishers, multimedia specialists, festival and event organisers and media.

Right: ICMB Readership breakdown 6,000 units (conservative estimate)

With the country music listener base expanding every year by a substantial percentage, almost 40 percent of adult Australians now enjoy listening to country music and this figure rises to 54 percent for regional Australia (source, CMAA National Survey). Running parallel to this expansion is the country music recording industry and a country music trade support service industry.

The Bulletin is distributed by direct mail to subscribers and key target groups... straight into the hands of the trade-based clientele without sitting around waiting to be picked up and read as with "free street" venue or newsagent circulated publications.

Graphic: ICMB State by State Readership 6,000 units (conservative estimate)

And a strong multiplier-reader factor applies... our feedback indicates the Bulletin is passed from the receiver to a minimum of three additional readers per copy. The publication has strong staying power referenced often between quarterly editions and kept for on-going reference over an even longer period of time.

The Independent Country Music Bulletin provides an important information source for the Australian country music industry, as evidenced by our growing circulation, subscription and readership.